Shave genius

I have discovered what I consider to be THE BEST gents' ablutionary product available on the open market. Actually discovered is a strong word, it was openly for sale in an Aussie chemist shop, but you know what I mean. It's a combination of factors that elevate it to Tip-Top Toiletry:

• It's a shaving cream that works wonderfully well
• It comes in a handy size for a wanderer's meagre toiletry bag
• (No.2 in the chart) It's in a fab brown and orange colourway
• (And at No.1) It's called SHAVE

I mean, what devilishly cunning marketing consultant came up with that name. Would loved to have been in on that (inevitably Friday afternoon) branding meeting. I suspect there was a plate of donuts in the kitchen that might have cut the meeting somewhat short. And yet it's simply genius. Even the type face is just functional.

Here's a snap of Shave taken on a suitably clashing background that only highlights its merits, I think you will agree.

In fact it's so good, it's worth another look. Amazing.